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Rich Dad's - Sales
Dogs
Sales Dogs will introduce five breeds of Sales Dogs, reveal
the five simple but critical revenue-generating skills to generate endless
streams of qualified buyers and life-long sales and teach you how to radically
change your attitude in thirty seconds or less so you can direct your financial
results.
Author: Blair Singer
ISBN: 0-446-67833-3
Buy: Rich Dad's - Sales
Dogs
Helpful for People New to Sales and Sales Management, July
8, 2004
Reviewer: Donald Mitchell
Sales Dogs has two potential
applications: (1) As an introduction to the ways that people sell and (2) as a
humor book for those who have been involved in selling as a
career.
Since Sales Dogs came in as an adjunct to the Rich Dad, Poor Dad
series, it also has to be evaluated in terms of how well it fits. That is where
the book falls down. Although Mr. Kiyosaki is correct in describing that his
rich Dad said to him, "If you want to enter the world of business, you must
first learn how to sell," this book doesn't pick up enough on that perspective.
It is a cross between a book for someone already in sales, and someone new to
sales management. Although there is a little material in here about how people
new to sales can learn, that isn't really the focus.
The strength of the
Rich Dad, Poor Dad series is that each book is extremely simple and focused.
sales Dogs tries to be too much like a standard book on sales. The book's basic
point is that sales people start out tending to emphasize one of five selling
styles: "sheer power and fearlessness" -- the pit bull; "customer service is
everything" -- the golden retriever; "incredibly well connected . . . Ultimate
Marketing Dog" -- the poodle; "technical wizards" -- the chihuahua; and the
"trustworthy . . . strength of personality and personal rapport" of the basset
hound.
Readers are then encouraged to learn lessons from the best traits
of the other styles. If you put them all together, you can be a "SuperMutt."
Within all of these styles are people who prefer to shoot for the big sale, and
they are Big Dogs -- meaning they want a big deal or no deal.
Sales Dogs
does a nice job of explaining some of the mindsets and key skills that help in
sales and sales management. However, each is explained so briefly that the
information will only be helpful to those who have not been exposed to these
ideas before. Mastering the art of delivering powerful presentations is
something that you can never learn enough about, and this is often the topic of
entire books and courses. So I graded the book as a three because it was too
much of a compromise between too many different types of books. As a result, it
gives too little to any particularly type of reader.
I should mention
that the illustrations are terrifically funny for those who want to use this as
a humor book who have been involved in sales for some time. I can see these
being taped all over the sales offices across America. After you finish reading
Sales Dogs, think about what one thing would make you more effective in making
sales. If you're not sure, go ask the last people who did and did not buy from
you what they would suggest. Build on your instinct to help . . . to get the
stamina you need to persevere in your sales challenges!
Buy: Rich Dad's - Sales
Dogs |
